Importance of Gifs in Social Development

Gifs (videos saved in .gif format so they’re able to play on a loop on many different platforms) are used in all forms of social media. They’re used to create memes, to react to messages, and as stickers on Instagram stories and TikToks. If you’ve been on social media, even for a day, you’ve probably interacted with a gif.

Gifs are used, usually, to convey emotions or communicate in a way that’s more personable than just text. Most social media platforms have gif integrations that allow users to search gifs by keyword and embed them immediately in their posts. Many brands use this to their advantage, linking gifs to their brand name or embedding their brand in gifs that can be used for different kinds of posts. 

But gifs can be more than just memes and reactions online. Keep reading to learn why you should be using gifs in your social strategy.