We’ve said this before but sales look different today. We don’t go door to door, and we don’t cold call people (or we shouldn’t 😬). We do our selling online. But how do we connect with people meaningfully enough that they want to buy from us? That’s where DMs come in. 

Marketing is an age old profession, but with social media, it has been redefined and repackaged. Now instead of just selling ad space, a company or individual can create their own ad space. But what does this mean for the actual process of marketing? We’ll dive into it!

Have you ever read a text that had a period instead of a exclamation and been completely worried because you couldn't read the tone of the message?

In everyday life, we interact with each other using body language (even if we don’t realize it). Whether it’s a smile, a lean in, or an eye roll, it’s not always about what we say but how we say it.

In our last blog, we discussed what diverse and ideal content marketing on Instagram looks like. Understanding how to properly market on Instagram is a great start but how do you actually implement your strategy? Keep reading to find out all our tips and tricks!

Instagram is one of the major players on social media and has been for a long time. But if you’ve been living under a rock, here’s a breakdown of the app: it’s a photo (and now, short video) based platform where you have the ability to post publicly or privately for audiences of all sizes. On this platform, you can gain followers who will see your posts in their feed and, by using hashtag and engagement strategies, your content can also appear on the Explore page, a page filled with posts from accounts (even ones the user may not be following) that the Instagram algorithm has predicted the user would like to see.

One of the major factors consumers consider when purchasing specific products is brand credibility. Brand credibility is the positive public perception of your brand. This established credibility is why bigger brands stay dominant: they have name recognition, proof of concept, an already loyal consumer base, and they are able to invest more into brand activation opportunities. But can a small business still build this credibility?

Yes!

As many of us know, different social platforms should be used for different things. You wouldn’t post the same thing on Insta as you would on Twitter. But what should you be posting on LinkedIn? What should you even be using it for? If you’re fretting, don’t worry, we got you.

Gifs (videos saved in .gif format so they’re able to play on a loop on many different platforms) are used in all forms of social media. They’re used to create memes, to react to messages, and as stickers on Instagram stories and TikToks. If you’ve been on social media, even for a day, you’ve probably interacted with a gif.