Building Brand Credibility

One of the major factors consumers consider when purchasing specific products is brand credibility. Brand credibility is the positive public perception of your brand. This established credibility is why bigger brands stay dominant: they have name recognition, proof of concept, an already loyal consumer base, and they are able to invest more into brand activation opportunities. But can a small business still build this credibility? 

Yes!

When building a new business or brand, it’s crucial to start creating the credibility of your brand. Of course, this won’t happen overnight. A new business has no concrete proof of concept, but if you start building from the very beginning, and investing in activation opportunities such as events, influencers, referral programs, and press engagement, you’ll create your own loyal customer base.