How to Properly Market on Instagram Part 1: Content Themes

Instagram is one of the major players on social media and has been for a long time. But if you’ve been living under a rock, here’s a breakdown of the app: it’s a photo (and now, short video) based platform where you have the ability to post publicly or privately for audiences of all sizes. On this platform, you can gain followers who will see your posts in their feed and, by using hashtag and engagement strategies, your content can also appear on the Explore page, a page filled with posts from accounts (even ones the user may not be following) that the Instagram algorithm has predicted the user would like to see.