How to Manage Phone Phobia When Selling Online
We’ve said this before but sales look different today. We don’t go door to door, and we don’t cold call people (or we shouldn’t 😬). We do our selling online. But how do we connect with people meaningfully enough that they want to buy from us? That’s where DMs come in.
When selling, it’s all about having a sales process that converts. For us, that looks like an application and then a sales call. I’m sure your process looks a bit similar. And with the rise of Zoom conferencing and work-from-home practices, many people are super comfortable hopping on a quick video chat to walk through your offer and get to know you. But some people are sick of Zoom calls, and a lot of younger people are experiencing something called phone-phobia. Phone-phobia is exactly what it sounds like: fear of getting on a call. You might’ve run into leads who express this hesitation, and if your sales process is based solely on getting on a call, you might be discouraged from taking them seriously as a lead. But don’t let them go just yet; there are a few ways to work around this hesitation.
Let them know it’s just a super casual way to get to know you.
If you’re doing your sales calls still, this is a great time to really let your lead know how much you want to chat with them personally. You could pitch your call more as a roadmap for what you’ll help them with and say you’re looking forward to getting to know them better! If your lead knows they’re talking with you instead of a sales team, they’ll be more likely to want to chat.
Make sure your application is top-notch with qualifying a lead.
You can skip the sales call altogether and make sure any lead who fills out your application is ready for your program. Any questions you’d ask in a sales call, put them in the application. And make sure to include a question about investment.
Keep it all in the DMs!
In this day and age, if you’re a top-notch DMer, you can fully sell through the DMs. We still recommend having an application, something for your prospects to fill out so you know what stage they’re at, but then take it back to the DMs and make a full sale. You got this!