How Social Media Changed Marketing

Marketing is an age old profession, but with social media, it has been redefined and repackaged. Now instead of just selling ad space, a company or individual can create their own ad space. But what does this mean for the actual process of marketing? We’ll dive into it!

Content

Content creation has shifted a lot with social media. And there’s so much more of it. Instead of basic templates for ads and commercials, you can use user-generated content, graphic-based content, and video content all for different means. And anyone can make this content, with the help of social apps and integrations. But marketing isn’t just content. It’s also about how we interact with our audience.

Engagement

One of the best things social media has given us is the ability for us to interact with our audience and, therefore, our clients! With comments, story replies, lives and DMs, clients can

become more involved with the culture of a company/individual than ever. And the company/individual has more access to clients/audience than ever, helping to build a more trusting relationship. Not only is it easier to build these relationships with the audience, but it’s even easier for the companies to source new audience members.

Prospecting

Not only has social media given companies the opportunity to interact more with their audiences, but we can find new leads with the help of social media. Instead of cold calling or going door-to-door, leads are much more accessible through multiple different tools. Through DMs and Messenger, prospectors have the ability to form a relationship, nurture a lead, and sell on the spot. Social media has also increased the variety of leads that prospectors have access to, widening the funnel of possible clients.